Mara Hoffman x Circ PR campaign
The No. 29 | 2022
The No. 29 | 2022
A collaborative event No. 29 ideated and helped arrange to celebrate the launch of “The Dress that Changes Everything” – a dress designed by Mara Hoffman that’s made of Circ® Lyocell, a material made from 50% recycled waste, in partnership with our client, textile-to-textile recycling company Circ. The event included a panel with Mara, Circ’s Co-Founder and CEO Pete Majeranowski, and editor-in-chief of Atmos Willow Defebaugh to discuss the partnership and the future of sustainable fashion.
Notable resulting coverage includes The New York Times, Harper’s Bazaar, and Sourcing Journal amongst others.
Notable resulting coverage includes The New York Times, Harper’s Bazaar, and Sourcing Journal amongst others.
strategic PR and media relations, event organizing
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![](https://freight.cargo.site/t/original/i/b5c24afe3aa1d534570acc216d7e448a0ac72a77c3d1c963918b990c517c11df/231017_KAG_04.jpg)
![](https://freight.cargo.site/t/original/i/550f560555b12b3da96f19f79e7d995efbe28a6d4ccd1f4bdcb20932ebbf5365/231017_KAG_41.jpg)