writer
designer
storyteller
I’m a journalist and writer with experience in PR & media relations, creative copywriting, content writing, and reporting. I love to tell stories that have an impact and have worked with mission-driven brands and initiatives, as well as explored intersections of race & justice, art and culture, and identity and politics through my writing. Full bio︎
select writing
freelance content writing, copywriting, reporting
The Kultura newsletter
The New School Free Press
︎Rising Wave of Anti-Asian Hate Crimes is Outrageous and Upsetting, New School Community Members Say
︎ Daily Updates: Tracking COVID-19 at The New School - a collective data visualization project to update readers on case numbers at the university.
︎ Daily Updates: Tracking COVID-19 at The New School - a collective data visualization project to update readers on case numbers at the university.
Rice & Spice magazine
︎Koven Wei speaks on “LATE NIGHT TALKS” and his inspirations
︎ Regina Ting Chen on Asian American representation and Stranger Things 4
︎“The Summer I Turned Pretty” - Newcomer Sean Kaufman Talks About His Experiences in His First Major Role
︎ Camp Kona Redefines Biculturalism Through the Lo-fi Music Scene
︎ Regina Ting Chen on Asian American representation and Stranger Things 4
︎“The Summer I Turned Pretty” - Newcomer Sean Kaufman Talks About His Experiences in His First Major Role
︎ Camp Kona Redefines Biculturalism Through the Lo-fi Music Scene
Her Campus
Adolescent.net
the kultura
creative direction, writing
Born out of an identity crisis as an immigrant, The Kultura is a Substack newsletter that I started for my senior capstone project. The purpose of the project was to explore my roots as a Filipino, as well as the intersections between culture, history, and politics. Since, I’ve been continuing the project, having written about the elections, personal essays on family, and social trends and pop culture, and continuously evolving and exploring different ways of telling stories and growing a community. read more︎︎︎
PNYPWR
brand design, social media
PNYPWR is an NFT project with a mission to diversify the tech and blockchain space. As most may already know, the blockchain and tech space is predominantly white, straight, and male. The lack of diversity meant less representation, leading to lack of access to information and resources for people of color. I partnered up with podcast host, Krystl Fabella, in starting an NFT project by and for women-identifying Filipinas who want to break into the blockchain world. Using similar models as AsianGirlz and World of Women, we cultivated a community of Filipino-women across the nation and built a treasury that we distributed as funds to Filipina-owned/founded startups and business ventures. explore the collection︎︎︎
album redesigns
brand design, class project
For a Motion Graphics class I took when I was studying Communication Design at Parsons, I redesigned albums by two of my favorite artists, Lana Del Rey and beabadoobee. I took elements from the current designs and visualized new redesigns that I thought captured the essence of their albums.
earned media
public relations
I represented clients mainly in the sustainability, tech, and fashion spaces who are creating new solutions and products that are disruptive and revolutionary. Notable media coverage that were a result of our outreach includes The Wall Street Journal, TIME, GRAZIA, Fast Company, The Strategist, Vogue, People magazine, Parents, and more.
Circ x Mara Hoffman launch
brand event
NYC
A collaborative event No. 29 ideated and helped arrange to celebrate the launch of “The Dress that Changes Everything” – a dress designed by Mara Hoffman that’s made of Circ® Lyocell, a material made from 50% recycled waste, in partnership with our client, textile-to-textile recycling company Circ. The event included a panel with Mara, Circ’s Co-Founder and CEO Pete Majeranowski, and editor-in-chief of Atmos Willow Defebaugh to discuss the partnership and the future of sustainable fashion.
Notable resulting coverage includes The New York Times, Harper’s Bazaar, and Sourcing Journal amongst others.
Notable resulting coverage includes The New York Times, Harper’s Bazaar, and Sourcing Journal amongst others.