nicole abriam

︎NYC




writer
designer 
storyteller







I’m a journalist and writer with experience in PR & media relations, creative copywriting, content writing, and reporting. I love to tell stories that have an impact and have worked with mission-driven brands and initiatives, as well as explored intersections of race & justice, art and culture, and identity and politics through my writing. Full bio︎










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select writing

freelance content writing, copywriting, reporting



The New School Free Press


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the kultura

creative direction, writing


Born out of an identity crisis as an immigrant, The Kultura is a Substack newsletter that I started for my senior capstone project. The purpose of the project was to explore my roots as a Filipino, as well as the intersections between culture, history, and politics. Since, I’ve been continuing the project, having written about the elections, personal essays on family, and social trends and pop culture, and continuously evolving and exploring different ways of telling stories and growing a community. read more︎︎︎



PNYPWR

brand design, social media


PNYPWR is an NFT project with a mission to diversify the tech and blockchain space. As most may already know, the blockchain and tech space is predominantly white, straight, and male. The lack of diversity meant less representation, leading to lack of access to information and resources for people of color. I partnered up with podcast host, Krystl Fabella, in starting an NFT project by and for women-identifying Filipinas who want to break into the blockchain world. Using similar models as AsianGirlz and World of Women, we cultivated a community of Filipino-women across the nation and built a treasury that we distributed as funds to Filipina-owned/founded startups and business ventures. explore the collection︎︎︎


album redesigns

brand design, class project

For a Motion Graphics class I took when I was studying Communication Design at Parsons, I redesigned albums by two of my favorite artists, Lana Del Rey and beabadoobee. I took elements from the current designs and visualized new redesigns that I thought captured the essence of their albums.

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earned media

public relations

   
I represented clients mainly in the sustainability, tech, and fashion spaces who are creating new solutions and products that are disruptive and revolutionary. Notable media coverage that were a result of our outreach includes The Wall Street Journal, TIME, GRAZIA, Fast Company, The Strategist, Vogue, People magazine, Parents, and more.


Circ x Mara Hoffman launch

brand event

NYC

A collaborative event No. 29 ideated and helped arrange to celebrate the launch of “The Dress that Changes Everything” – a dress designed by Mara Hoffman that’s made of Circ® Lyocell, a material made from 50% recycled waste, in partnership with our client, textile-to-textile recycling company Circ. The event included a panel with Mara, Circ’s Co-Founder and CEO Pete Majeranowski, and editor-in-chief of Atmos Willow Defebaugh to discuss the partnership and the future of sustainable fashion.

Notable resulting coverage includes The New York Times, Harper’s Bazaar, and Sourcing Journal amongst others.

nicole abriam © 2023
Brooklyn, New York