the kultura
creative direction, writing
Born out of an identity crisis as an immigrant, The Kultura is a Substack newsletter that I started for my senior capstone project. The purpose of the project was to explore my roots as a Filipino, as well as the intersections between culture, history, and politics. Since, I’ve been continuing the project, having written about the elections, personal essays on family, and social trends and pop culture, and continuously evolving and exploring different ways of telling stories and growing a community. read more︎︎︎
PNYPWR
brand design, social media
PNYPWR is an NFT project with a mission to diversify the tech and blockchain space. As most may already know, the blockchain and tech space is predominantly white, straight, and male. The lack of diversity meant less representation, leading to lack of access to information and resources for people of color. I partnered up with podcast host, Krystl Fabella, in starting an NFT project by and for women-identifying Filipinas who want to break into the blockchain world. Using similar models as AsianGirlz and World of Women, we cultivated a community of Filipino-women across the nation and built a treasury that we distributed as funds to Filipina-owned/founded startups and business ventures. read more︎︎︎
album redesigns
brand design, class project
For a Motion Graphics class I took when I was studying Communication Design at Parsons, I redesigned albums by two of my favorite artists, Lana Del Rey and beabadoobee. I took elements from the current designs and visualized new redesigns that I thought captured the essence of their albums.